Thursday, November 2, 2017

What is Farmers market & Why is it important for your community and consumer?

A farmers' market (also farmers market) is a physical retail market featuring foods sold directly by farmers to consumers. Farmers' markets typically consist of booths, tables or stands, outdoors or indoors, where farmers sell fruits, vegetables, meats, and sometimes prepared foods and beverages. They are distinguished from public markets, which are generally housed in permanent structures, open year-round, and offer a variety of non-farmer/producer vendors, packaged foods and non-food products

Farmers' markets exist worldwide and reflect their local culture and economy. Their size ranges from a few stalls to several city blocks. In some cultures, live animals, imported delicacies unavailable locally, and personal goods and crafts are sold.


Benefits of Farmers market can be divided into three parts; Farmers, Communities, Consumers.

To farmers
Farmers' markets can offer farmers increased profit over selling to wholesalers, food processors, or large grocery firms. This, due to the fact that the middlemen are locked out of the chain.[3] By selling directly to consumers, produce often needs:
  •     less transport
  •     less handling
  •     less refrigeration
  •     less time in storage

By selling in an outdoor market, the cost of land, buildings, lighting and air-conditioning is also reduced or eliminated. Farmers may also retain profit on produce not sold to consumers, by selling the excess to canneries and other food-processing firms. At the market, farmers can retain the full premium for part of their produce, instead of only a processor's wholesale price for the entire lot.

Where consumers perceive the farmers' produce as of equal or better quality than produce available through grocers, farmers may retain most of the cost savings to themselves. Some farmers also prefer the simplicity, immediacy, transparency and independence of selling direct to consumers. By contrast, relations with agricultural conglomerates can be burdened with quite complex contractual details.

To communities

Among the benefits often touted for communities with farmers' markets:
  •     Farmers' markets help maintain important social ties, linking rural and urban populations and even close neighbors in mutually rewarding exchange.
  •     market traffic generates traffic for nearby businesses
  •     buying at markets encourages attention to the surrounding area and ongoing activities
  •     by providing outlets for 'local' products, farmers' markets help create distinction and uniqueness, which can increase pride and encourage visitors to return.
Reduced transport, storage, and refrigeration can benefit communities too:
  •     lower transport & refrigeration energy costs
  •     lower transport pollution
  •     lower transport infrastructure cost (roads, bridges, etc.)
  •     less land dedicated to food storage

A manager of the McClintock Fountains Farmers Market reported that 90% of the money gained at farmers' markets stays in the community. This money also stays in the community longer than money that supports larger corporations. Market owners are often paying clients, 'paying' the local community for the space they use.
Farmers' markets may also contribute to innovative distribution means that strengthen civic engagement by reducing the social distances between urban and rural communities. With fewer intermediaries, the support of independent growers by local community members can enhance local economic opportunities and health & wellness in poor communities.

To consumers
Consumers often favor farmers' markets for:

  •     reduced overhead: driving, parking, etc.
  •     fresher foods
  •     seasonal foods
  •     healthier foods
  •     a better variety of foods, e.g.: organic foods, pasture-raised meats, free-range eggs and poultry, handmade farmstead cheeses, heirloom produce heritage breeds of meat and many less transport-immune cultivars disfavored by large grocers
  •     a place to meet neighbors, chat, etc.
  •     a place to enjoy an outdoor walk while getting needed groceries

Individuals often favor farmers' markets as a way to personally contribute to the community benefits of reducing transport, storage, & refrigeration.

Source : en.wikipedia.org/wiki/Farmers'_market